Shaw Xu, CEO Asia & Chief Strategy Officer
The supply chain industry is witnessing an unprecedented surge due to global trade and has reached an all-time high. An increasing number of organizations strive to expand their footprint to international shores to enhance their customer base. To this end, freight forwarders have become an integral part of modern organizations’ supply chain networks. They facilitate the transportation of an organization’s cargo from one place to another by efficiently choosing the suitable mode of transportation and transporter according to their business needs. Not only this, but they also assist organizations with several other value-added services such as helping in customs clearing processes, documentation, preparation and presentation of transport and trade documents, and others. However, due to fierce market competition and unprecedented demand for deliveries, most freight forwarders are only focused on three aspects—reducing cost, lowering stock, and shortening the lead time. Often, they do not offer the necessary transparency and visibility into their logistics operations due to overreliance on manual processes and undertrained staff. This impedes the customer experience of organizations to a large extent.
This is where Melbourne-based Verus Global is changing the narrative. The firm is transforming the freight forwarding industry with its innovative array of solutions that alleviate organizations’ shipping experience to the highest standards. The company offers low-touch services that deliver unparalleled transparency, accountability, reliability, and authenticity, which are instilled from the top-down, allowing it to become organic, and most importantly, a profitable part of an organization’s business. “We established our business by the concept of ‘Delivering Experiences’, which goes beyond delivering just products or solutions,” states Shaw Xu, CEO Asia, and Chief Strategy Officer at Verus Global.
Interact’s live reporting dashboard provides seamless logistics management with on-demand tracking, live updates, and precise coordinates for complete transparency and real-time information. This enables organizations to gain enhanced visibility into their freighting consignments, resulting in a hassle-free freighting experience for them.
Additionally, unlike other market solutions, Verus’s Interact portal is not just a track and trace solution; it integrates with the organisations’ system and delivers unmatched insights into the organisations’ operations. “At Verus, our solutions and services are based on the day-today and in-depth understanding of our client’s supply chain. They are often bound down to clients’ supply chain milestone and SKU to create a unique and productive experience for them,” informs Xu.
At Verus, our solutions and services are based on the day-today and in-depth understanding of our client’s supply chain. They are often bound down to clients’ each supply chain milestone and SKU to create a unique and productive experience
Besides, Verus Global also shares industry research reports supported by firm data and information that allows organisations to be updated with the existing developments in the logistics industry and be prepared to cope with any challenges.Further, the company also stays on top of the regulatory changes in any country to help organisations eliminate any compliance-related concerns. For instance, when the demand for PPE kits was at an all-time high after the coronavirus outbreak, the Chinese customs regulations for PPE exporting kept changing regularly. This created information deadlock as the information was coming from multiple sources, leading to confusion among organizations. Hence, Verus came up with a comprehensive, more than 30 pages of regulation guide in dual language, which included all aspects of customs requirements and restrictions with sample documents and photos to help organisations stay updated with compliance-related concerns.
All Hands on the Deck
Apart from its innovative software, the most significant differentiating factor for Verus is its team of dedicated professionals that are always on deck to facilitate the needs of organizations across the globe promptly. The company invests substantial amounts in employing and retaining talents to ensure that its team firmly stands by the Verus’ ethos of complete trust, accountability, reliability, and transparency at each touchpoint. It allows Verus to build honest and open connections with the clients, which goes way beyond delivering just the freight forwarding services. “This is a people industry, and we want to ensure our clients only deal with people who are not only capable but also share the same value with the company and truly care about clients’ business,” mentions Xu. More importantly, if the company cannot guarantee a service due to any circumstances, it immediately gives the clients option to source alternatives to ensure that their needs are satisfied.
This, in turn, helps Verus to gain the clients’ trust, making it a reliable partner moving forward.
Moreover, while other service providers undertake a one-size-fits-all approach, Verus undertakes a different route and first understands the clients’ supply-chain requirements before rendering its solutions and services. The company acquaints the clients of the current market scenario to help them increase their profitability. Xu shares a customer success story of a UK client who purchases considerable volumes from the far eastern countries such as China, Taiwan, Vietnam, and others. Due to the extreme space situation and equipment shortage in Asia after the covid 19 outbreak, none of their logistics service providers, including Verus, could find proper spaces to ship that big number of containers at that time. Hence, the company thought out of the box and came up with a solution. It re‐ routed the containers to a third country, unpacked and repacked the containers under bonded status, then re‐exported the containers to the UK. This helped the clients ship their stocks and save 10 per cent in their total logistics cost.
We established our business by the concept of “Delivering Experiences,” which goes beyond delivering just products or solutions
With several such success stories, Verus Global has been climbing the ladder of success with unprecedented results since its inception in 2018. Verus superseded its expectations by completing its first financial year with sales over $18 million, which it forecasted to be around $9 million. Its Interact portal has allowed it to maintain its headcount but increase its customer portfolio and throughput by 234 per cent. Following its vision and mission of being anywhere, anytime, Verus has recently opened its branch in the Netherlands and is looking to extend to Vietnam shortly. The company plans to implement blockchain technology in its solutions to enhance transparency and improve clients’ trust on the technology front. It also plans to help its clients leverage existing and future technologies through its interactive portal with the help of APIs. “Our target is to make sure our clients are not dealing with just another ordinary freight forwarder; instead, our daily tasks are set to provide clients a unique experience where Verus is their extended office with own staffs and a fully integrated system,” concludes Xu.